.2Performant, a Romanian innovation and affiliate advertising answers firm, introduced on Monday, September 9, at the Bucharest Stock Market, that it intends to acquire the Profitshare partner networks in Romania and also Bulgaria coming from Conversion Advertising And Marketing. At the same time, Dante International, the manager of eMAG, will certainly end up being an investor in 2Performant.On September 6, 2Performant's Panel of Directors ended a preliminary deal to get the Profitshare.ro and also Profitshare.bg associate networks possessed by Transformation Advertising S.R.L. and also Sale Advertising And Marketing EOOD. The agreement describes the guidelines of the deal and is actually not officially binding, corresponding to the firm push presented through Economedia.The operation entails the transactions of the Profitshare company lines from Transformation Advertising S.R.L. and also Sale Advertising And Marketing EOOD (as vendors) to 2Performant (as the purchaser). Dante International S.A. (majority investor of Sale Marketing S.R.L.) will certainly be part of business transfer arrangement as a surety." When the Profitshare transaction is actually finished, our experts are going to extend our present capacity and transform our client collection in both Romania and also Bulgaria. Our experts still possess a handful of necessary steps to accomplish, yet I am positive that the crews associated with the purchase on both edges are going to manage to complete all of them successfully. Our company will announce our post-acquisition programs after completing the investment according to the ultimate arrangement," stated Dorin Boerescu, CEO and Co-Founder of 2Performant System.The purchase price is RON 4.3 million, and will definitely be actually paid for 55% in cash money as well as 45% in 2Performant reveals via a resources increase.." 2Performant is actually a younger and also compelling business along with worths that resonate along with our company. We anticipate that, after the deal is actually settled, the Profitshare organization integrated along with 2Performant is going to deliver greater value to its customers," claimed Tudor Manea, General Supervisor of Dante International SA.2Performant also takes note that a number of measures stay to accomplish as well as settle the transaction, such as the successful completion of the as a result of persistance analysis through 2Performant.Profitshare was launched in 2012 and also presently possesses a profile of 250 partner courses (featuring the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo resource: the company).